Hi, I'm Pete Kistler, co-founder and Head of Product at BrandYourself. Welcome!
Pete Kistler's Story:
In 2008 I had an online identity crisis. After getting rejected from several job openings, I finally learned why: employers were Googling me and mistaking me for a drug dealer.
My only option was to spend thousands of dollars on a reputation firm to fix my problem. But as a recent college grad with $20,000 in student loans, I couldn't afford it. Frustrated, I didn't know where to turn.
So I teamed up with my co-founder Patrick Ambron who had a background in Search Engine Optimization (SEO). I discovered how to make my own results "search engine friendly" so that they would rise up and eventually bury that negative result. After months of effort, I finally buried the other Pete Kistler off the first page.
Although my problem was solved, Patrick and I hated the fact that reputation firms purposely mystified the Search Engine Optimization process - and overcharged customers for something they could easily do themselves if they simply had a platform that educated and empowered them to do so.
We decided to put the power of SEO in everybody's hands, regardless of how tech savvy or wealthy they might be. So my co-founders (Patrick and Evan) and I put together a team, raised venture capital and began building our free product that makes it dead simple for anyone to do.
Pete Kistler's Press Bio:
- Named one of the Top 100 Young Startups in the U.S. (by the White House)
- Named Top 5 Collegiate Entrepreneur of 2009 (Entrepreneur Magazine)
- Named Young Entrepreneur of 2011 (Small Business Association)
- Named #1 Emerging Tech Business in New York (and won the $200k prize)
- Named one of the Top 50 Most Innovative Startups in the World (the Kairos Society)
- Named one of the Top 30 Personal Branding Experts on Twitter
- Co-developed the Social Media curriculum at the #1 School of Information Studies in the U.S. at Syracuse University.
- Honored as a Featured Presenter at SlideShare.net
- Appointed Judge for the 2009 Personal Brand Awards
Born in Needham, MA and a proud Syracuse University alumnus, Pete is an avid keyboard player/composer, wordplay lover, electronic music fanatic and optimist :)
Pete Kistler's Background
Pete Kistler's Experience
Founder & Head of Product at BrandYourself.com
January 2008 - Present | Syracuse, NY
I design all the pixels and interactions on BrandYourself.
Weekly Columnist at Personal Branding Blog
January 2009 - January 2010
I wrote the Wednesday column for the nationally acclaimed Personal Branding Blog. It is consistently ranked a Top 50 Marketing Blog in the World by AdAge, is the #1 job blog by CareerBuilder in 2008, and is syndicated by Forbes, Reuters and Fox Business. See my articles here: http://bit.ly/pkistlerposts
Co-author at From Tweet to Hired
January 2010 - January 2010
Along with Patrick Ambron, I co-wrote the eBook "From Tweet to Hired: How to Use Twitter to Land Your Ideal Job" to help you use the web to build a strong network and dominate your job search. Twitter is one of the most powerful tools to network your way into a job and find positions that aren't advertised. Our eBook teaches you how to create an effective profile, grow a relevant network that can open doors for you, and tap the hidden job market. Contributors include Gary Vaynerchuk (Crush It!) and Dan Schawbel (Me 2.0).
Co-author at Launchpad: Your Career Search Strategy Guide
October 2009 - December 2009
Launchpad is a full print career search guide with up-to-date articles from the industry's top career experts. It covers resume optimization, interviewing, personal branding, career search strategizing, relationship building, professional networking, the use of web 2.0 search tools, and more.
Judge at 2009 Personal Brand Awards
November 2009 - November 2009
The 2009 Personal Brand Awards were awarded to five individuals who expressed what it means to effectively create and execute on their brand. I'm proud to have selected Gary Vaynerchuk as the Gold winner for achieving success by building an unstoppable personal brand.
Co-Founder & Project Scout at iVenture
October 2008 - January 2009
I co-founded and co-managed iVenture, a student-run, faculty advised group that connects iSchool students to paid projects related to their career goals. We identified local funded projects on and off campus, built and screened a student talent pool, then played matchmaker between students and paid projects.
Website Developer at Syracuse University
October 2006 - December 2006
I designed, developed and implemented the website for Syracuse University's premier co-ed a capella group. They are an amazing group of internationally recognized singers and were semi-finalists in the 2007 International Championship of Collegiate A Cappella.
Software Tester at EasyLobby, Inc.
January 2004 - January 2005
I was a software tester for EasyLobby's Secure Visitor Management (SVM) software, personally coordinating hundreds of successful bug fixes. I developed an intimate relationship with bug tracking systems, and mastered the art of identifying nearly impossible-to-reproduce problems. I worked in tandem with the development team to move coding along as rapidly as possible.
Pete Kistler's Education
2006 – 2011
B.S. Information Management and Technology / Entrepreneurship and Emerging Enterprises
Concentration: User Experience, Psychology
Activities: National Society of Collegiate Scholars, iSchool Peer Advisor, iSchool Entrepreneurship Club, playing the keyboard in bands
Pete Kistler's Interests & Activities
Music composition, keyboard improvisation, music festivals, neuroscience and net sports (tennis, volleyball, ping pong and badminton).