I'm Pete Kistler, co-founder and Head of Product at BrandYourself.

Pete Kistler's Bio:

In 2008 I had an online identity crisis. After getting rejected from several job openings, I finally learned why: employers were Googling me and mistaking me for a drug dealer.

 

My only option was to spend thousands of dollars on a reputation firm to fix my problem. But as a recent college grad with $20,000 in student loans, I couldn't afford it. Frustrated, I didn't know where to turn.

 

So I teamed up with my co-founder Patrick Ambron who had a background in Search Engine Optimization (SEO). I discovered how to make my own results "search engine friendly" so that they would rise up and eventually bury that negative result. After months of effort, I finally buried the other Pete Kistler off the first page.

 

Although my problem was solved, Patrick and I hated the fact that reputation firms purposely mystified the Search Engine Optimization process - and overcharged customers for something they could easily do themselves if they simply had a platform that educated and empowered them to do so.

 

We decided to put the power of SEO in everybody's hands, regardless of how tech savvy or wealthy they might be. So my co-founders (Patrick and Evan) and I put together a team, raised venture capital and began building our free product that makes it dead simple for anyone to do.

 

Pete Kistler's Press Bio:

  • Named one of the Top 100 Young Startups in the U.S. (by the White House)
  • Named Top 5 Collegiate Entrepreneur of 2009 (Entrepreneur Magazine)
  • Named Young Entrepreneur of 2011 (Small Business Association)
  • Named #1 Emerging Tech Business in New York (and won the $200k prize)
  • Named one of the Top 50 Most Innovative Startups in the World (the Kairos Society)
  • Named one of the Top 30 Personal Branding Experts on Twitter
  • Co-developed the Social Media curriculum at the #1 School of Information Studies in the U.S. at Syracuse University.
  • Honored as a Featured Presenter at SlideShare.net
  • Appointed Judge for the 2009 Personal Brand Awards

 

Born in Needham, MA and a proud Syracuse University alumnus, Pete is an avid keyboard player/composer, wordplay lover, electronic music fanatic and optimist :)

Pete Kistler's Experience:

Pete Kistler's Education:

Pete Kistler's Interests & Activities:

Music composition, keyboard improvisation, music festivals, neuroscience and net sports (tennis, volleyball, ping pong and badminton).